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# Thursday, January 15, 2009
Wrapping Up Our Look Inside Ancestry.com
Posted by Diane

If you haven’t already read our series of behind-the-scenes posts about Ancestry.com, here are the links:
Over at the Genealogy Blog, Leland Meitzler created links to posts from all the blogger day attendees.

Clearly, the day was designed to communicate a specific impression: one of a personable, open company. And despite Ancestry.com’s reputation in some circles as a big, bad corporate monster, I gotta say, the Ancestry.com people we met seemed to genuinely care about preserving historical records and making it easier for customers to research family history. They listened thoughtfully to the suggestions of folks in our group, answered questions honestly and were frank about saying when the company has messed up.

So the goal for the day was accomplished. Now to see whether Ancestry.com delivers on the objectives that surfaced in all the presentations we saw. Here’s what to look for:
  • More new content and improved current content (for example, more accurate US census indexes and better images)
  • Technological improvements to both give you better search results and facilitate easier collaboration between users
  • More listening to customers
  • Marketing efforts focused on expanding the customer base and promoting the World Archives Project

  • Consumer education about how to do genealogy beyond using what's on Ancestry.com
  • A happier Family Tree Maker user experience with updates including templates for various types of sources, the return of book building and new report formats

Ancestry.com
Thursday, January 15, 2009 8:29:08 AM (Eastern Standard Time, UTC-05:00)  #  Comments [1]