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# Monday, June 09, 2008
Borders Concept Stores Feature Ancestry.com
Posted by Diane

One feature of Border’s fancy new “concept” stores—now open in Ann Arbor, Mich.; Las Vegas; Noblesville, Ind.; Panama City Beach, Fla.; and National City, Calif.—is a Borders Genealogy Services kiosk where customers can search Ancestry.com.



A kiosk (shown) is part of each concept store’s digital center, which has staff to help customers download books and music, self-publish their writing—and research their family history.

The free Ancestry.com access is a big draw, which is why Borders is offering it, says spokesperson Kolleen O’Meara. “It allows our customers to also experiment and try new things with experts available to help them. This is a great introduction to genealogy research showing customers how easy it can be.” She adds that digital center staff will be trained in searching Ancestry.com.

Of course, Ancestry.com and Borders are hoping visitors also will buy the “Subscription in a Box,” a one-month membership to Ancestry.com, Family Tree Maker software and/or an “Our Name in History" book

Lucky us… one of these new Borders will open close to Family Tree Magazine headquarters by late November.

Genealogy Industry
Monday, June 09, 2008 2:12:16 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [4]
Monday, June 09, 2008 3:35:56 PM (Eastern Daylight Time, UTC-04:00)
Lucky me - I'm just 3 miles from the National City CA store... I blogged about my experiences at http://www.geneamusings.com/2008/05/ancestry-adventures-at-borders.html if anyone is interested in one genea-bloggers opinion.

I love the idea, and have some thoughts in the blog post about how genealogy societies can take advantage of a Concept store.
Monday, June 09, 2008 4:54:41 PM (Eastern Daylight Time, UTC-04:00)
Promoting Family Tree Maker? WTF?
Just how cynical are they?
Brad Smithers
Monday, June 09, 2008 6:10:14 PM (Eastern Daylight Time, UTC-04:00)
This is a neat idea. I hope that this will also help to expand (in some cases create) genealogy sections a book store. I always have trouble finding anything genealogy related in stores.
Thursday, June 12, 2008 1:11:53 PM (Eastern Daylight Time, UTC-04:00)
I also find it hard to locate genealogy books, and in the case of the store closest to me, they hardly even HAVE a genealogy section anymore. Does anyone know if the already established Borders will convert to the 'Concept' stores?
JK
Comments are closed.