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# Friday, June 20, 2008
Family Tree Who?
Posted by Diane

How did anyone find out stuff before the Ancestry Insider? The anonymous blogger posted yesterday that The Generations Network (TGN) is suing Millennia Software and Utah design firm BTH2 over similarities between the packaging of TGN’s Family Tree Maker 2008 and Millennia’s Legacy Family Tree 7.0. BTH2 designed both packages.

See a side-by-side comparison and more details from the complaint filed with the US District Court in Utah on the Ancestry Insider blog. (And don't miss the Genealogue's version.)

I’ve gotta say, in an industry where everything is called family tree something-or-other, it’s hard to differentiate yourself.

At last month’s National Genealogical Society conference, I can’t tell you how many people came to Family Tree Magazine’s booth (that's us) asking questions about “our” Family Tree Maker software. We also sent some folks over to Family Tree DNA.

That’s life when product names that say “genealogy” are rare (family tree, family history, ancestry, roots, progeny, gene—all taken). We just hope if you don’t remember which “family tree” we are, you’ll recall that really cool genealogy magazine or Web site you saw once, and recognize it when you find it.


Genealogy Industry
Friday, June 20, 2008 10:32:30 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [5]
Friday, June 20, 2008 11:04:18 AM (Eastern Daylight Time, UTC-04:00)
The solution is so simple. Just have a Family Oak Tree, a Family Pine Tree, etc.
BTW did you see:

http://www.genealogue.com/2008/06/its-parody-your-honor.html
Randolph Clark
Friday, June 20, 2008 12:38:06 PM (Eastern Daylight Time, UTC-04:00)
Before anyone else says it, I will: In an industry where all the blogs are called "Something Insider" ....

It hasn't escaped our attention that we share part of a name with the Ancestry Insider, but it did escape my sense of irony when I was writing today's blog post.
Diane
Friday, June 20, 2008 3:08:27 PM (Eastern Daylight Time, UTC-04:00)
Shame on TGN for suing when they were the ones who approved the design of their box. They should have had the same size font for all the words in "FAMILY TREE MAKER". To me it looks like they are trying to confuse the consumer into thinking they are buying "FAMILY TREE" by Legacy. My advice to Legacy, allow this to go infront of a jury and they will laugh the case out of court! To me, a leaf and a branch with leaves are very different designs. The fonts for the wording of Family Tree are different. By the way, I am a user of FTM and I can't defend them on this one!
Charlene
Friday, June 20, 2008 11:06:30 PM (Eastern Daylight Time, UTC-04:00)
"Legacy" is the name of their program, not "Family Tree". The company is called "Millennia". Making "Family Tree" the main focus and choosing such a similar font sure looks like Millennia wanted to trick people.

Why would a company that should be branding their product name ("Legacy") make the product name so small and insignificant on the box?
Anonymous
Thursday, June 26, 2008 9:50:18 PM (Eastern Daylight Time, UTC-04:00)
Their new box looks way more like FTM 2008 than Legacy 6. Why change your branding to look like one of your competitors if not to try and trick people?

Good point on their product name being Legacy (which is not the name featured on the box in question)... if I went into a store to buy Legacy I wouldn't recognize it in this box.
Anonymouse
Comments are closed.