There’s another Insider in the genealogy blogging world: Bruce Buzbee of the genealogy software company RootsMagic started his blog with a post called "The RootsMagic 'Insider.'"

He also announces "RootsMagic 4 is coming," which we didn’t doubt, but he sorta leaves us hanging on when. He does promise it’ll be the biggest upgrade ever, and all the changes will be revealed on the RootsMagic blog—in reverse order of magnitude.

The marketing brilliance is blinding! We'll be paying attention. He also included a good video about how to subscribe to blogs using a blog reader.