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# Friday, July 06, 2007
Ancestry.com Gets into Scrapbooking
Posted by Diane

The Generations Network (TGN) is taking another step in marketing its Ancestry.com subscription databases to the genealogical layperson—in this case, scrapbookers. TGN and scrapbooking supply manufacturer K&Company have joined forces to create a line of Ancestry.com-branded products.

Each album in the line comes with a seven-day trial membership to Ancestry.com. Also available are heritage-themed papers, a family tree poster and a research guidebook.

The partnership attempts to capitalize on scrapbookers’ desire to preserve photos and record memories—and their willingness to spend in the process. An industry survey released in 2004 reported one in four households have a scrapbooker, with 75 percent of them spending at least $25 a month on scrapbooking-related products. The average scrapbooker owns $1,853 worth of supplies. (Do you think she can afford an Ancestry.com subscription?)

Each product from K&Company’s Ancestry.com line will set a scrapbooker back another $2.99 to $31.99.


Genealogy Industry
Friday, July 06, 2007 3:32:37 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1]